In the foundation course that took place on the 27th May, 2015, Angela Christiana the director of operations and a communications expert from African Food and Peace Foundations shared with the URDT family the three ways in which a person can make effective communication to the donor community and other fundraising documentaries. In her speech, Angela talked about the following.
Know your audience. When communicating to people, you should know the kind of people you communicating to. You can do this by understanding their expectations, profession, characteristics and culture. For example, for the case of donors, “donors give from the heart, they don’t give from the mind. People give to people, people don’t donate to ideas or methodology”-Says Angela.
Tell one person’s story from the heart. Instead of telling a story for a group, it’s advisable to tell a story for one particular person so as to easily connect with the people you are communicating to. Angela gave a reference about telling one person’s story from Nicholas Kristof,a columnist for The New York Times since November 2001. Click here read more about Nicholas Kristof.
Use numbers/figures. The use of numbers help the people you communicating to, to show work progress over time. This satisfies the mind part of your audience and it give them more reasons to provide more support.